Why Washington Football Team may stick with their ‘so bad it’s good’ name

Why Washington Football Team may stick with their ‘so bad it’s good’ name

The Guardian

.

.
.
.

The NFL team put in a placeholder while they searched for a new nickname. But it turns out WFT has its upsides

So much rides on the Washington Football Team’s rebranding “journey” that Jason Wright, the president of the NFL franchise, announced last week that 15,000 suggestions that the club has received from 60 countries and all 50 US states were not quite enough. The only decision the WFT has settled on, apparently, is that the team colors will remain the same.

“Seeing the results from our analytics,” Wright wrote in a letter on the team’s website, “we know that the burgundy and gold are deeply important to folks, so I can confidently say the color scheme will remain the same.

Continue reading…