Pandora jewellery brand says it will stop selling mined diamonds

Pandora jewellery brand says it will stop selling mined diamonds

The Guardian

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Chain becomes first big retailer to completely switch to lab-grown stones, amid ethical concerns

Pandora has become the first big jeweller to turn its back on mined diamonds, with the switch to lab-grown stones billed as making its jewellery more affordable.

On Tuesday the mass-market brand, best known for its charm bracelets, launched Pandora Brilliance, which it described as its “first lab-created diamond collection”. The range, which includes earrings, necklaces and rings, features lab-grown stones made in the UK, with prices starting at £250.

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