Nose rings and glitter: Gucci reveals ‘dialogue with otherness’

Nose rings and glitter: Gucci reveals ‘dialogue with otherness’

The Guardian

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Fashion house’s 100th anniversary offers postmodern take on branding in collaboration with Balenciaga

From high street to catwalk, collaboration is a mainstay of fashion now. But Gucci’s show on Thursday afternoon – one that celebrated the brand’s 100th anniversary – stepped the idea up a gear.

Gucci’s creative director, Alessandro Michele, worked with the designs of one of his biggest rivals for influence – Balenciaga’s Demna Gvasalia. The resulting items featured the Balenciaga logo and Gucci monogram and looked like very expensive bootlegs. They had exactly the kind of postmodern take on branding that gets a lot of play in the Instagram era.

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