If you enjoyed that, you will like this: but can we break free from the algorithms’ grip?

If you enjoyed that, you will like this: but can we break free from the algorithms’ grip?

The Guardian

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Two new subscription services are aiming to restore serendipity to our cultural habits

Are you reading this by pure chance? Or are you on the lookout for articles about the value of serendipity and random encounters?

In an age of online shopping, commercial algorithms and streamed entertainment, most of us are rarely confronted by things that have not been digitally matched to our previous interests or prejudices. Few will have avoided the suggestion “if you’ve enjoyed X, then you’ll like Y and Z” as they browse the internet looking for books, films or music.

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