Hypnotic loops and self-soothing sounds: the rise of #OddlySatisfying and visual ASMR

Hypnotic loops and self-soothing sounds: the rise of #OddlySatisfying and visual ASMR

The Guardian

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As a subreddit devoted to strangely satisfying video clips grows into a behemoth, a new wave of digital artists are manufacturing their own

The subreddit r/oddlysatisfying has always had a wholesome mission: it collects small moments of magic in the world – “those little things that are inexplicably satisfying”.

It began in 2013, when people started sharing gifs of high-pressure hoses and industrial pasta cutters on Reddit. Eight years later, it has grown into an entire subsection of the internet: r/oddlysatisfying has 5.6 million members, and there’s a multi-platform “media network” of the same name. It curates content for a combined 3.44 million followers across YouTube and TikTok. Videos with the hashtag #oddlysatisfying have clocked up 25.9bn views on TikTok alone.

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