‘Confusing’ milkshake sexual consent education campaign cost Australian government $3.8m

‘Confusing’ milkshake sexual consent education campaign cost Australian government $3.8m

The Guardian

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A digital media agency created the campaign, which included a heavily criticised video showing a woman smearing a milkshake over a man’s face

• Consent education is too important to become a schoolyard joke

The federal government spent nearly half the $7.8m it allocated to its “Respect Matters” campaign on a website that included a “bizarre” video that taught sex consent through milkshakes, which has now been removed in response to widespread criticism.

According to the government’s public contract database, the Department of Education paid a digital media agency nearly $3.8m to create the campaign that included the video.

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