And the brand played on: Bob Dylan at 80

And the brand played on: Bob Dylan at 80

The Guardian

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With a slew of books to mark the songwriter’s birthday due, we look at the industry that has grown up around the man who forced academia to take pop seriously

  • Scroll down for Q&As with the authors of four new Dylan books

“It’s gonna take a hundred years before they understand me!” Bob Dylan once claimed, “they” being the cohorts of fans, critics and Dylanologists who have dogged his tracks ever since Robert Zimmerman, chippy teen of Hibbing, Minnesota, became Bob Dylan, world-famous singer, songwriter, and pop’s most enduring enigma.

“That’s exactly the quote James Joyce made about Ulysses,” points out Sean Latham, professor of English at the University of Tulsa and head of the institute for Bob Dylan Studies recently established there. “Joyce said, ‘I put so many puzzles and enigmas in Ulysses it will take the scholars 100 years to solve them’.”

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