A virtual steal: the digital Gucci sneakers for sale at $17.99

A virtual steal: the digital Gucci sneakers for sale at $17.99

The Guardian

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Luxury brand’s first ‘digital’ shoes can be worn only in virtual or augmented worlds online, but some believe the concept will take off across fashion

Gucci sneakers usually retail for well over $500, but this week the luxury fashion giant has started selling a pair for $17.99. The catch? They’re digital only.

The Virtual 25 sneaker is a chunky slime green, bubble-gum pink and sky blue shoe that wouldn’t look out of place in a robot’s orthotics clinic and can only be “worn” via augmented and virtual reality.

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